Luckywebs is a London-based SEO and web agency that helps UK small businesses get found and get chosen. We build fast static websites on Astro, run the SEO and Google Ads behind them, and make sure AI assistants such as ChatGPT can find and recommend you. We hold a 4.7 star Google rating from 60 reviews. And if an agency retainer is more than you need right now, our free guides and SEO tools hub will help you make a proper start on your own.
A fast website that pulls its weight
Most small business sites are slow because they carry years of theme and plugin baggage. We build on Astro instead, a modern framework that ships plain static pages, so your site loads almost instantly on a phone, holds up under busy periods and gives Google no speed excuses. There is no monthly plugin patching and far less to go wrong. We handle both new builds and redesigns of sites that have stopped earning their keep.
Hosting comes as part of every site we build and manage: fast LiteSpeed VPS infrastructure, SSL, backups and Cloudflare in front. We no longer sell hosting on its own; it simply comes with the work, so one team is responsible when something needs attention.
SEO that brings in local work
Rankings only matter when they turn into enquiries. Our Head of SEO, Katy Mironenko, plans every campaign around the searches your customers genuinely make: the emergency phrases, the “near me” lookups, the comparison questions people type before they buy. For most small firms that starts with local SEO and a properly set up Google Business Profile, then builds out to pages that answer real buying questions. To see what is involved, our local SEO checklist and Google Business Profile guide walk through the groundwork we cover in the first month of any campaign.
Showing up in AI answers
More customers now ask ChatGPT, Gemini or Google’s AI Overviews for a recommendation instead of scrolling through ten blue links. Generative engine optimisation (GEO) is the work of making sure those systems can read your site, trust your facts and mention your business when someone nearby asks for what you sell. It is built into how we do SEO, not a bolt-on. Wondering where you stand today? Read Does ChatGPT recommend your business? and run the checks yourself.
Google Ads while the organic work builds
SEO takes months, and sometimes the phone cannot wait that long. We run tightly managed Google Ads accounts for small businesses: sensible spend, negative keywords maintained week in week out, and landing pages built to convert rather than just to look nice. Ads and SEO share one keyword picture, so you stop paying for clicks the organic side already wins.
Less admin, thanks to AI
Alongside the marketing we take on AI-assisted efficiency work: automating quote follow-ups, reporting and the other repetitive jobs that eat a small team’s week. If a task happens the same way every Friday, there is a fair chance we can hand it to a machine and give you the hours back.
Results from businesses like yours
A few outcomes from our client work:
- Circa London: enquiries up 40%
- RakLAW: leads up 60%
- TWF Roller Garage Doors: revenue up 44%
- East Anglia Ultrasound: bookings up 52%
- Powertools Direct: sales up 22%
Different sectors, same approach: fix the site speed, target the right searches, measure everything.
Not ready for an agency? Start free
Teaching owners to help themselves is in our roots. Our founder, Mo Rafi, taught WordPress website building at Google Campus London from 2012, and that habit never left (our story has the background). Today it lives in our free material:
- The DIY SEO guide covers what to fix first without spending a penny
- Best free SEO tools lists what we would reach for on a zero budget
- The SEO tools hub holds hands-on reviews and comparisons for when you outgrow the free tiers
- The blog carries practical guides written for owners, not marketers
Work through those and you will already be ahead of most competitors in your town. Come back when you would rather spend that time running the business.
Who you will work with
Luckywebs is a small senior team, so you deal directly with the people doing the work: Mo Rafi, founder; Katy Mironenko, Head of SEO; and Robert Malnieks, Client Strategy Director. Your questions go to the person with their hands on your site, not through a message relay.
The first conversation costs nothing and carries no obligation. Tell us what you sell and where the work should come from, and we will give you an honest view of what to fix first, even if the answer is a pointer to our free guides.
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